🤖 This Week in AI, Marketing Edition 🤖

Meta and Shopify partner to help e-com brands create digital twins of their products 🛍️

Meta and Shopify have announced a partnership that could potentially impact e-commerce brands' product visualization.

Why this is important to marketers:

1. Digital twins are photorealistic 3D object models that aim to closely resemble their physical counterparts. So far, AI has faced challenges in accomplishing this consistently.

2. This partnership might lead to advancements in this area. Meta and Shopify both have significant resources that could contribute to making this a reality.

3. In the future, we might see a shift away from traditional in-person product photography towards more digital alternatives.

Pinterest introduces new AI tools for advertisers 📌

Pinterest has unveiled several AI-powered features for its advertising platform. Here's an overview of what they showcased.

Why this is important to marketers:

1. They demonstrated AI-powered background image transformation to potentially enhance engagement. Early reports suggest Walgreens experienced a 55% increase in performance using this tool.

2. Pinterest+ is becoming more accessible. With AI and automations, the platform claims brands can get started more quickly and with reduced input requirements.

3. Pinterest Performance+ bidding is introducing the ability to optimize for highest value, in addition to existing options for clicks or conversion volume.

Pika releases an updated text-to-video model, Pika 1.5 🎥

Pika has introduced a new version of their text-to-video model, which some are suggesting could be a significant advancement in the field.

Why this is important to marketers:

1. Some concepts are more effectively communicated visually rather than through text. This tool might offer new possibilities in that regard.

2. AI video technology continues to evolve rapidly. It could be worth considering its potential applications for future marketing strategies.

3. For those interested in learning more about generative AI videos or finding related freelance talent, resources like Curious Refuge and Secret Level might be worth exploring.

Y Combinator demo day highlights exciting marketing tools 🚀

Y Combinator recently held their demo day, showcasing various startups. Here are some tools that could be relevant for marketers.

Why this is important to marketers:

1. VideoGen - a tool that uses AI to create video content

2. Argil AI - a platform that aims to streamline content creation through AI-powered cloning

3. Ideate - described as a combination of Canva and an AI copilot

AI moves fast. We make sure marketers don't get left behind.