🤖This Week in AI, Marketing Edition🤖

OpenAI's Sora is here, and it could transform video creation

OpenAI has officially released their highly anticipated AI video model, Sora, alongside a faster version called Sora Turbo.

Why this is important to marketers:

1. Sora is now available to ChatGPT Plus and Pro users at Sora.com, allowing creation of 1080p videos up to 20 seconds long in various aspect ratios. This could significantly reduce the barrier to creating high-quality video content.

2. The platform includes a storyboard tool for precise frame control and allows users to bring their own assets to extend and remix content. This makes it particularly valuable for social media and advertising content creation.

3. While Sora joins a competitive field including Runway and Google's Veo, its integration with the OpenAI ecosystem could make it a powerful tool for marketing teams already using ChatGPT.

ChatGPT gets major upgrades with Advanced Voice Mode and more

OpenAI has rolled out several significant updates to ChatGPT, including real-time video understanding capabilities and new subscription tiers.

Why this is important to marketers:

1. Advanced Voice Mode with vision allows users to point their phones at objects or share their screens for real-time AI analysis. This could revolutionize how we create content and interact with products.

2. ChatGPT Canvas is now available to everyone, offering new possibilities for visual content creation and brainstorming.

3. The introduction of Pro tier at $200/month signals OpenAI's push toward enterprise-level services, potentially offering more powerful tools for marketing teams.

Google launches Gemini 2.0, marking the start of the 'agent era'

Google has unveiled Gemini 2.0, their most advanced AI model yet, with Gemini 2.0 Flash being the first version available.

Why this is important to marketers:

1. The new model offers enhanced performance at faster speeds and can natively generate images, text, and speech - potentially streamlining content creation workflows.

2. Gemini 2.0 will be integrated into Google Search's AI Overviews, which could impact how content appears and ranks in search results.

3. The model's advanced reasoning capabilities suggest we might see more sophisticated AI-powered marketing tools and automations in the near future.

Google previews Project Astra and Mariner, showing the future of AI assistance

Google has unveiled two exciting AI projects that demonstrate where AI assistance is heading.

Why this is important to marketers:

1. Project Astra shows how AI can understand multiple languages and use tools like Search, Lens, and Maps together - potentially changing how we interact with digital marketing tools.

2. Project Mariner can understand and interact with web browsers, achieving an 83.5% success rate on real-world web tasks. This could automate various marketing workflows in the future.

3. These projects suggest we're moving toward AI that can handle complex, multi-step marketing tasks with human supervision, though Google emphasizes keeping humans in control of sensitive actions.

AI moves fast. We make sure marketers don't get left behind.