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- 🤖 This Week in AI, Marketing Edition 🤖
🤖 This Week in AI, Marketing Edition 🤖
We've got Midjourney releasing new features, Microsoft making moves, and some drama in the AI world. Let's dive in!
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October 25, 2024
The AI design world moving FAST 🎨
Some massive updates dropped this week from Midjourney, Ideogram, and Playground that might change how we design content.
Why this is important to marketers:
1. Ideogram (think Midjourney but actually good at text in images) just dropped their Canvas feature. You can now edit colors, expand images, and basically do everything you'd normally need Canva for.
2. Playground AI launched a model specifically trained for marketing design needs - logos, social media assets, the whole deal. Early tests are showing some pretty impressive results.
3. We're watching the future of marketing design unfold in real time. Soon, you might just describe what you want ("make me a Instagram-ready product photo with lifestyle vibes") and get exactly what you need.
The AI video space is getting crowded (and that's amazing news for marketers) 🎥
Two new players just jumped into the AI video game, and things are getting interesting.
Why this is important to marketers:
1. Haiper AI just dropped a model that can do 4k at 60fps. For context, that's the kind of quality you'd get from a professional video shoot.
2. Here's the exciting part - all these companies rushing into AI video means two things: prices will drop, and quality will skyrocket.
3. Imagine being able to create high-quality video ads, product demos, or social content just by describing what you want. We're not quite there yet, but that's where this is all heading.
11,000 creators are pushing back against AI ⚖️
Some heavy hitters like Julianne Moore and James Patterson are saying "not so fast" to AI companies using their work.
Why this is important to marketers:
1. This could be the speed bump that slows down AI development. Why? Because right now, AI tools are trained on pretty much everything - whether they have permission or not.
2. So if AI companies have to start paying for training data, we might see a massive shift in how these tools work AND how much they cost.
3. The silver lining? This might lead to better, more reliable AI tools that actually respect copyright - which means less risk for marketers using them.
Microsoft's newest Copilot update is basically giving us AI assistants on steroids 🤖
AI agents are coming to Copilot, and it's pretty exciting stuff.
Why this is important to marketers:
1. You can now create your own AI marketing assistant or pick from 10 pre-made ones. Think of it like having a team of specialists at your fingertips.
2. Microsoft's CMO for AI dropped this quote: "Think of AI agents as the new apps for an AI-powered world." Translation: these aren't just chatbots - they're more like having a marketing coordinator who never sleeps.
3. The cool part? These agents can handle entire workflows. Need to turn a YouTube video into a blog post, optimize it for SEO, and create social media content from it? That could all happen automatically.