🤖 This Week in AI, Marketing Edition 🤖

Google's AI Search expands globally 🔍

Google is taking their AI-powered search overviews worldwide, reaching over a billion users monthly.

Why this is important to marketers:

1. This is essentially SEO 2.0. The focus is shifting from traditional search rankings to ensuring your content appears in AI search summaries.

2. Early data suggests these AI overviews actually increase traffic to websites, not reduce it.

3. Ad spots are being integrated into the AI overviews (currently mobile-only in US), opening new advertising opportunities.

Meta developing its own AI search engine 🌐

Meta's making a bold move into the AI search space, working to break free from reliance on Google and Microsoft.

Why this is important to marketers:

1. Search marketing is fragmenting in real-time. While Google remains dominant with 81 billion monthly visits, new platforms offer early-adoption advantages.

2. Meta has been quietly building this for 8 months, with web crawlers already collecting data and a new Reuters partnership for news content.

3. Early platform adoption typically means facing less competition and lower costs than established platforms like Google.

OpenAI launches SearchGPT amid search revolution 🔎

OpenAI joins the AI search race with their new SearchGPT platform, further disrupting traditional search patterns.

Why this is important to marketers:

1. The timing couldn't be more significant - with Google expanding globally and Meta developing their engine, OpenAI's entry signals a major shift in how people will find information.

2. As with ChatGPT's impact on content creation, SearchGPT could fundamentally change how users discover and interact with online content.

3. Marketers should consider optimizing content not just for traditional SEO, but for AI Search understanding and summarization across multiple platforms.

Runway founder reframes AI's revolutionary impact 🎥

Runway's founder shares a powerful perspective: AI itself isn't the revolution - what we build with it is.

Why this is important to marketers:

1. We're at the "daguerreotype stage" of AI - primitive but full of possibility. Just as the camera led to Hollywood and TikTok, AI will enable entirely new forms of marketing.

2. AI is becoming infrastructure, like electricity or the internet. Calling yourself an "AI company" today is like calling yourself an "internet company" in 2024.

3. The real opportunity isn't in using AI tools, but in reimagining what marketing can be with AI as the foundation. The winners will be those who create entirely new forms of reaching people.

AI moves fast. We make sure marketers don't get left behind.